Aysha Siddika is a certified QuickBooks ProAdvisor and Xero Advisor with over a decade of experience in freelancing and BPO services. Throughout her career, she has successfully completed more than 500 projects across the globe. In 2018, Aysha joined Brain Accountings, an accounting outsourcing firm offering a wide range of services including bookkeeping, accounting, tax preparation, bank reconciliations, and virtual CFO support. Through her work, she identified a common challenge faced by small to mid-sized BPO and accounting firms, as well as SMEs: difficulty in sourcing skilled professionals, which often results in reduced efficiency. Brain Accountings was created to address this gap. By partnering with the firm, clients gain access to a dedicated team of accounting experts who are well-versed in industry regulations and best practices. The team serves a diverse range of sectors, including e-commerce, drop shipping, real estate, healthcare, hospitality, small businesses, shipping and logistics, fitness and wellness, transportation and trucking, construction, nonprofits, tech startups and SaaS, as well as agriculture and farming.
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